IPX Expands Global
Business Based on IP.
IP를 기반으로 글로벌
비즈니스를 전개합니다.
We plan and create IP content, expanding our business through
retail, digital platforms, global marketing, and partnerships.
IPX는 IP를 기반으로
글로벌 비즈니스를 전개합니다.
IPX Expands
Global Business
Based on IP.
We plan and create IP content,
expanding our business through
retail, digital platforms,
global marketing, and partnerships.
ORIGINAL IP & MULTI IPK-POP & EntDIGITAL PLATFORMRETAIL & COMMERCE
ORIGINAL IP & MULTI IP

Expanding Our IP Portfolio Across
All Lifestyles: From Original to Multi-IPs

From the globally beloved 'LINE FRIENDS' and 'minini' to new trend-leading Original IPs, we have
added a diverse range of Multi-IPs including 'Ssebongrama' and 'DooHampa'. Based on a
portfolio of over 29 mega IPs and 205+ characters, we are building a limitless IP ecosystem.

오리지널 IP 중심의
라이프스타일 전 분야 IP 영역 확대

전 세계적인 사랑을 받는 '라인프렌즈' 부터  Gen-Z의 트렌디한 감성을 담은 '미니니'까지,
총 29개 이상의 메가 IP와 205개 이상의 캐릭터 포트폴리오를 기반으로
독창적인 오리지널 IP 생태계를 구축하고 확장해 나갑니다.

Expanding Our IP
Portfolio Across All
Lifestyles: From
Original to Multi-IPs

From the globally beloved 'LINE FRIENDS'
and 'minini' to new trend-leading Original IPs,
we have added a diverse range of
Multi-IPs including 'Ssebongrama' and
'DooHampa'. Based on a portfolio
of over 29 mega IPs and 205+ characters,
we are building a limitless IP ecosystem.
IPs & CHARACTERS

29

IP

205+

Characters
IP LIST
K-POP & Ent

K-POP Artist IPs Leading
Global Fandom Culture

Starting with 'BT21', a global mega IP created in collaboration with BTS, we are expanding
strategic partnerships with top-tier global artists including G-DRAGON, ATEEZ, and NCT.
Furthermore, we provide trendy and optimized IP experiences by leveraging highly
accessible digital channels for target fandoms, such as mobile short-forms and social media.

글로벌 팬덤 문화를 리드하는
K-POP 아티스트 IP

BTS와 협업한 글로벌 메가 IP 'BT21'을 시작으로 , G-DRAGON, 아이브등
글로벌 탑티어 아티스트들과의 전략적 파트너십을 전개합니다.
또한, 모바일 숏폼, SNS 등 타겟 팬덤의 접근성이 높은 디지털 채널을 활용하여
트렌디하고 최적화된 방식의 IP 경험을 제공합니다.

K-POP Artist IPs
Leading Global
Fandom Culture

Starting with 'BT21', a global mega IP
created in collaboration with BTS,
we are expanding strategic
partnerships with top-tier global artists including G-DRAGON, ATEEZ, and NCT. Furthermore, we provide trendy and optimized IP experiences by leveraging highly accessible digital channels for target fandoms, such as mobile short-forms and social media.
GLOBAL FANDOM

28

Social accounts

100B

Total views

70M

Total followers
DIGITAL PLATFORM

Next-Generation Digital
Entertainment Powered by AI

We drive advanced digital innovation by combining our unique IP assets with AI interactive
technologies,along with virtual IP businesses such as the virtual artist 'WADE' and live streaming.

AI 기반의 차세대
디지털 엔터테인먼트

가상 아티스트 '웨이드(WADE)' 등의 가상 IP 비즈니스와 라이브 스트리밍,
그리고 고유의 IP 에셋에 AI 인터랙티브 기술을 결합하여
고도화된 디지털 혁신을 주도합니다.

Next-Generation
Digital Entertainment
Powered by AI

We drive advanced digital innovation
by combining our unique IP assets
with AI interactive technologies,
along with virtual IP businesses
such as the virtual artist 'WADE'
and live streaming.
DIGITAL EXPERIENCE

AI Interaction

AI Interaction

Virtual IP

Virtual IP

Live Streaming

Live Streaming

RETAIL & COMMERCE

Diversified Retail Business Through
Global Online & Offline Stores

We operate 24 offline stores in major commercial districts worldwide,
including New York's Times Square and Tokyo's Shibuya.
By introducing 'LINE FRIENDS SQUARE' focused on original character IPs and
'K-POP SQUARE' for artist fandoms,we deliver online and offline experiences
where fans can directly interact with and own our IP brands.

글로벌 온·오프라인 스토어를 통한
다각적 리테일 비즈니스

뉴욕 타임스퀘어, 도쿄 시부야 등 전 세계 주요 상권에 위치한 24개의 오프라인 스토어를
운영하고 있습니다. 자체 캐릭터 IP 중심의 'LINE FRIENDS SQUARE'와 아티스트
팬덤을 위한 'K-POP SQUARE'를 선보이며 팬들이 IP 브랜드를 직접 경험하고
소유할 수 있는 온·오프라인 경험을 선사합니다.

Diversified Retail Business
Through Global
Online & Offline Stores

We operate 24 offline stores
in major commercial districts worldwide,
including New York's Times Square
and Tokyo's Shibuya.By introducing
'LINE FRIENDS SQUARE' focused
on original character IPs and
'K-POP SQUARE' for artist fandoms,
we deliver online and offline experiences
where fans can directly interact with
and own our IP brands.
GLOBAL COVERAGE

18

Countries

24

Offiline stores

8

Online stores
LINE FRIENDS SQUARE
Myeong-dong
LINE FRIENDS SQUARE
New York
LINE FRIENDS SQUARE
K-POP SQUARE
Partner with IPX to create new business
that connects with fans worldwide.
Partnership
Impressive Present eXperience
IP를 통해 일상을 연결하고
새로운 경험을 만듭니다.
Impressive Present eXperience
Partner with IPX to
create new business
that connects with
fans worldwide.
Partnership
Impressive Present eXperience