IPX is a global IP business enterprise that has cultivated
its original characters into mega IPs,
capturing the hearts of a 40-million-strong global fandom.
IPX is a global IP business enterprise
that has cultivated its original characters
into mega IPs, capturing the hearts of a
40-million-strong global fandom.
Expanding its reach through K-POP artist partnerships and AI virtual technology,
IPX connects fans worldwide, transcending the boundaries between the online and offline worlds.
Expanding its reach through
K-POP artist partnerships and
AI virtual technology, IPX connects
fans worldwide, transcending the
boundaries between the online and
offline worlds.
By building an IP ecosystem that transcends borders and generations,
we deliver everyday joy—an Impressive Present eXperience.
By building an IP ecosystem
that transcends borders and generations,
we deliver everyday joy—an
Impressive Present eXperience.
2011
Established LINE FRIENDS and emerged as a global character brand
2015
Spun off LINE FRIENDS as an independent corporation and entered the global market
2017
Opened the New York Times Square store / Launched 'BT21' through a partnership with BTS
2022
Rebranded as IPX / Expanded into a digital and entertainment-focused global IP business group
2011
Established LINE FRIENDS and
emerged as a global character brand
2015
Spun off LINE FRIENDS as an
independent corporation and
entered the global market
2017
Opened the New York Times Square
store / Launched 'BT21' through
a partnership with BTS
2022
Rebranded as IPX / Expanded into a
digital and entertainment-focused
global IP business group
















































IPX BUSINESS
Planning and expanding global mega IPs
such as LINE FRIENDS, minini, and BT21.
Developing IPs based on partnerships with top-tier global artists
like G-DRAGON and entertainment companies.
Creating digital touchpoints and real-time communication
between fans and characters using AI-interactive IPs.
Expanding retail businesses and creating spatial IP
experiences through global online and offline stores.




IPX BUSINESS
Planning and expanding global mega IPs
such as LINE FRIENDS, minini, and BT21.
Developing IPs based on partnerships with
top-tier global artists like G-DRAGON
and entertainment companies.
Creating digital touchpoints and real-time
communication between fans and characters
using AI-interactive IPs.
Expanding retail businesses and creating
spatial IP experiences through
global online and offline stores.






CONTACT