Impressive
Present
eXperience

Impressive
Present
eXperience

Experiences that Make Everyday Life Special

Experiences that Make
Everyday Life Special

IPX is a global IP business enterprise that has cultivated
its original characters into mega IPs,
capturing the hearts of a 40-million-strong global fandom.

IPX is a global IP business enterprise
that has cultivated its original characters
into mega IPs, capturing the hearts of a
40-million-strong global fandom.

Expanding its reach through K-POP artist partnerships and AI virtual technology,
IPX connects fans worldwide, transcending the boundaries between the online and offline worlds.

Expanding its reach through
K-POP artist partnerships and
AI virtual technology, IPX connects
fans worldwide, transcending the
boundaries between the online and
offline worlds.

By building an IP ecosystem that transcends borders and generations,
we deliver everyday joy—an Impressive Present eXperience.

By building an IP ecosystem
that transcends borders and generations,
we deliver everyday joy—an
Impressive Present eXperience.

HISTORY

HISTORY

2011

Established LINE FRIENDS and emerged as a global character brand

2015

Spun off LINE FRIENDS as an independent corporation and entered the global market

2017

Opened the New York Times Square store / Launched 'BT21' through a partnership with BTS

2022

Rebranded as IPX / Expanded into a digital and entertainment-focused global IP business group

2011

Established LINE FRIENDS and
emerged as a global character brand

2015

Spun off LINE FRIENDS as an
independent corporation and
entered the global market

2017

Opened the New York Times Square
store / Launched 'BT21' through
a partnership with BTS

2022

Rebranded as IPX / Expanded into a
digital and entertainment-focused
global IP business group

Connecting Everyday Life and
Delivering Special Experiences through IP
Connecting Everyday Life and Delivering
Special Experiences
through IP

IPX BUSINESS

Original IP

29 Key IPs · 205+ Characters

Planning and expanding global mega IPs
such as LINE FRIENDS, minini, and BT21.

K-POP & Ent

28+ Artist Channels · 100B+ Fandom Views

Developing IPs based on partnerships with top-tier global artists
like G-DRAGON and entertainment companies.

Digital Platform

AI Interaction · Virtual IP · Live Streamin

Creating digital touchpoints and real-time communication
between fans and characters using AI-interactive IPs.

Retail & Commerce

18+ Global Stores · 24 Countries

Expanding retail businesses and creating spatial IP
experiences through global online and offline stores.

more

IPX BUSINESS

Original IP

29 Key IPs · 205+ Characters

Planning and expanding global mega IPs
such as LINE FRIENDS, minini, and BT21.

K-POP & Ent

28+ Artist Channels · 100B+ Fandom Views

Developing IPs based on partnerships with
top-tier global artists like G-DRAGON
and entertainment companies.

Digital Platform

AI Interaction · Virtual IP · Live Streamin

Creating digital touchpoints and real-time
communication between fans and characters
using AI-interactive IPs.

Retail & Commerce

18+ Global Stores · 24 Countries

Expanding retail businesses and creating
spatial IP experiences through
global online and offline stores.

more

NEWS

more

CONTACT