ATEEZ, who topped the US Billboard 200, makes a surprise transformation into special 'rock stars'
Digital IP entertainment company IPX (formerly LINE FRIENDS) has opened its third pop-up, "MIGHTEEZ Rock The Stage POP-UP," at K-POP SQUARE Hongdae, featuring "MIGHTEEZ," the character IP created in collaboration with the global sensation group ATEEZ. The pop-up, which showcases the characters' surprise transformation into "rock stars," saw its pre-registration slots sell out in just five minutes, proving their soaring popularity.
MIGHTEEZ is a character IP that reimagines the personalities and moods of ATEEZ members through IPX’s creative lens, with a backstory where the members themselves gifted each character unique superpowers. In this pop-up, both the rock-star-debuting MIGHTEEZ and ATEEZ—who recently topped the U.S. Billboard 200 with their 14th mini-album—transform into the brightest rock stars on stage through the "Rock The Stage" theme. The members personally participated in an exclusive photoshoot tailored to this concept. The concept images for each member, posted on the official Instagram, garnered over 5 million combined views, heightening anticipation for a universe where artists and characters seem to share the same stage.
Running until the 27th, the pop-up brings MIGHTEEZ’s rock star debut stage and backstage area to life. Visitors are first greeted by new visuals of MIGHTEEZ and ATEEZ members wearing sunglasses and holding guitars and keyboards. The space recreates the excitement of pre-show backstage life with member-specific lockers and handwritten posters that fans can peel off and keep. The main photo zone features a large-scale stage complete with metal structures and sound equipment, offering an immersive experience that feels like being at a real concert. Fans who visited the site shared reactions such as, "It felt like I was invited to MIGHTEEZ's actual debut stage," and "Seeing ATEEZ transformed to match this concept made the pop-up experience even more special."
Products capturing the new charm of MIGHTEEZ also captivated fans. The collection includes MIGHTEEZ plush keyrings featuring rock-inspired outfits and accessories, string bags, plush bags, and fashion items from the MIGHTEEZ x COLLER collaboration. Notably, a "Special Photo Set" featuring unreleased photos of the ATEEZ members transformed into rock stars for the "Rock The Stage POP-UP" concept is available exclusively at this pop-up.
Meanwhile, the "MIGHTEEZ Rock The Stage POP-UP" is being held simultaneously in Seoul, Busan, China, and Japan, with plans to expand sequentially to major cities across Asia and Europe.
