- ZO&FRIENDS, the global hit character brand created last year by IPX and G-DRAGON, meets his label PEACEMINUSONE for the first time. The PEACEMINUSONE X ZO&FRIENDS POP-UP opens on the 16th at K-POP SQUARE Hongdae.
- All eyes are on this collaboration, which marks the 1st anniversary of ZO&FRIENDS and the 10th anniversary of PEACEMINUSONE, offering a unique brand aesthetic that blurs the lines between characters and fashion.
- Under the theme of a blooming path where the floral footprints of ZO&FRIENDS meet the daisies of PEACEMINUSONE, the collection ranges from PEACEMINUSONE-style ZOA keyrings to one-of-a-kind ZOA figure objets created exclusively for this collaboration.
Digital IP entertainment company IPX (formerly LINE FRIENDS) opened the "PEACEMINUSONE X ZO&FRIENDS POP-UP" at K-POP SQUARE Hongdae on the 16th, marking the first collaboration between the global character IP "ZO&FRIENDS," created in partnership with G-DRAGON, and his brand, "PEACEMINUSONE."
This collaboration is special as it marks the first time the two brands have come together to reinterpret each other's symbols and unique identities. It is particularly meaningful as it celebrates significant milestones for both: the first anniversary of the ZO&FRIENDS character IP and the 10th anniversary of PEACEMINUSONE. There is great anticipation for the synergy that will emerge from these two brands, each of which has built a dedicated following in different fields.
Running until the 25th, the pop-up is themed "BLOOMING STEP," capturing the journey of ZOA’s "flower footprints" meeting PEACEMINUSONE’s "daisy" to bloom into a path of flowers. By infusing IPX’s creative touch into the symbols of both brands, the space conveys the message that "the path we walk together becomes more beautiful." Visitors can experience a mysterious blend of the two worlds, with effects that make it feel as though flowers are blooming with every step they take.
The products also harmoniously incorporate the personality and symbols of both brands. ZOA, wearing a black hoodie, features the PEACEMINUSONE daisy on one foot and the ZO&FRIENDS flower footprint on the other, adding a witty touch. Other items catching visitors' eyes include pouch keyrings and rugs featuring the PEACEMINUSONE logo, completed with white daisies and tiny mint-colored ZOA footprints. In particular, a one-of-a-kind, custom-made ZOA figure object created for this collaboration symbolically represents the meeting of the two brands, drawing a steady stream of fans eager to take photos.
Fans visiting the pop-up shared reactions such as, "Seeing my two favorites, both created and cherished by G-DRAGON, come together is a dream come true," "I never imagined PEACEMINUSONE’s daisy and ZOA’s footprints would go so well together; it feels like we’re walking a flower path together," and "You can really feel the sensibility of both brands in every single product detail."
An IPX representative stated, "As this year marks the meaningful 1st anniversary of ZO&FRIENDS and the 10th anniversary of PEACEMINUSONE, we focused on connecting the two icons—the PEACEMINUSONE daisy and the ZO&FRIENDS flower footprint—into a single story, reinterpreting them through each other's language to create a new sensibility." They added, "Since this is a special meeting of two brands both brought to life by G-DRAGON, we hope this collaboration serves as an opportunity for fans who have loved each icon to discover each other's worlds and connect through a shared taste."
Meanwhile, the "PEACEMINUSONE X ZO&FRIENDS POP-UP," which runs until the 25th, is being held simultaneously at K-POP SQUARE locations in Hongdae, Jamsil, and Busan, as well as globally in cities like Shanghai and Beijing. It will continue to reach fans worldwide in major Asian cities, including Hong Kong, Taipei, Singapore, Kuala Lumpur, and Tokyo.
