- BROWN celebrated its 15th anniversary with a special 'BROWN DAY' event, inviting 50 loyal fans who have supported the brand over the years. The event centered on the theme 'You are my star,' shifting the spotlight from BROWN to the fans for a meaningful birthday celebration.
- Fans enjoyed a memorable experience filled with touching and romantic programs, including a 'BROWN superfan quiz,' a drawing session, and exclusive limited-edition desserts.
- Special BROWN DAY events were also held globally, including the 'Wish-Granting Postman BROWN' campaign in China and a 15th-anniversary art gallery in Japan, sharing gratitude and inspiration with fans around the world.
On August 8th, digital IP entertainment company IPX (formerly LINE FRIENDS) hosted the "2026 BROWN DAY" at the Sofitel Ambassador Seoul to celebrate the 15th anniversary of BROWN, a character beloved by fans worldwide for his stoic expression and hidden, warm-hearted charm.
IPX celebrates "BROWN DAY" every August 8th, creating a special occasion to mark Brown’s birthday and share gratitude with fans. To commemorate this meaningful 15th anniversary, the event featured the heartfelt theme "You are my star," expressing appreciation to the fans who have shown unwavering love for 15 years, acknowledging them as the true stars who make Brown shine.
To ensure an unforgettable experience, the event was held at "Latitude32," the rooftop bar of the Sofitel Ambassador Seoul. Around 50 fans with special stories connected to Brown gathered to celebrate his birthday. Against a backdrop of stunning city views, guests enjoyed Brown-themed desserts and drinks inspired by the night sky, while capturing precious birthday memories at various photo zones throughout the venue.
The festivities continued with a drawing session where fans and the original creator sketched Brown together, followed by a "superfan" trivia contest that kept the atmosphere lively and filled with laughter. A highlight was the birthday cake cutting, where Brown made a surprise appearance to thank the cheering fans. The 15th-anniversary party concluded on a high note, with exclusive limited-edition gifts presented to fans, leaving everyone touched and excited.
The event brought together a diverse group of fans who share deep memories with Brown—from those who have been with him since his debut to fans who grew up with him, those who met through their shared love for the character, and dedicated collectors who have filled their rooms with Brown merchandise. Attendees expressed their joy, saying, "It was Brown's birthday, but I feel like I received the bigger gift. My heart is still racing from how happy I am," "I was so proud to win first place in the superfan test and prove my dedication," and "It was a precious time to enjoy being with others who love Brown just as much as I do."
Meanwhile, celebrations for Brown’s birthday are taking place around the world. In China, the "Wish-Granting Postman" campaign is underway, where Brown collects fans' wishes via mailboxes and brings them to life. In October, Brown will make a surprise appearance at the wedding of a selected couple, promising an unforgettable moment that has already deeply moved local fans. Additionally, an art gallery opened on the 5th at the Mitsukoshi Isetan department store in Shinjuku, Japan, showcasing Brown’s 15-year journey. Featuring 40 limited-edition prints that reinterpret LINE FRIENDS characters as art, along with new illustrations and collectible merchandise, the gallery delivers a profound message of love and gratitude.
An IPX representative stated, "The unwavering support and love from fans worldwide have been with Brown every step of the way over the past 15 years. We hope this year's global BROWN DAY celebrations serve as a precious and romantic gift to everyone, reflecting our deepest gratitude toward our fans."
