IPX unveils 43 debut tech accessories from ZO&FRIENDS, a collaboration with CASETiFY, launching simultaneously in CASETiFY's online and offline stores worldwide, including APAC, the US, and EMEA.
IPX and CASETiFY announced their collaboration through a limited edition 'ZOA' doll keyring, revealing an exclusive product with an added scarf color and a C-charm necklace.
IPX continues collaborations utilizing its IP lineup, including BT21, minini, and C'est Bon Rame, to expand new forms of daily IP experiences.
[December 11, 2025] IPX (formerly LINE FRIENDS), a digital IP entertainment company, has formed a strategic partnership with global tech-lifestyle brand CASETiFY, launching the 'ZO&FRIENDS X CASETiFY Collection' worldwide today (11th) as their first collaboration. This partnership also includes the release of a CASETiFY-exclusive limited edition 'ZOA' doll keychain.
This partnership is a strategic collaboration built on the brand competitiveness and global networks of both companies, aiming to create a new form of 'daily IP experience' where fans can naturally own and engage with characters in their everyday lives.
IPX has been a leader in the character IP market, leveraging its strong lineup of IPs like LINE FRIENDS and BT21, which have secured robust global fandoms. ZO&FRIENDS, the star of this collaboration, is a character co-created by IPX and G-DRAGON last summer. Following a successful debut, it continues to gain significant global fan interest and maintain its popularity. CASETiFY is a global tech-lifestyle brand that continuously pushes the boundaries of self-expression through collaborations with world-renowned artists and brands such as BTS, Marvel, and Takashi Murakami.
Through this collaboration, both companies will significantly expand IPX's popular IPs, including ZO&FRIENDS, into frequently used daily product categories such as smartphone cases and tech accessories, offering fans new ways to experience characters more closely and express their individuality.
The 'ZO&FRIENDS X CASETiFY Collection,' unveiled globally today (11th), comprises 43 types of tech accessories featuring artwork of ZOA, A&NE, AKI, and ZAKI. The unique warm sensibility of ZO&FRIENDS, which conveys healing and comfort, meets CASETiFY's tech accessories to offer fans both practicality and a novel collecting experience.
Notably, this lineup further builds anticipation by including a CASETiFY-exclusive limited edition ZOA doll keychain, which commemorates the collaboration with a scarf color change and a 'C' charm added to the necklace center of the original ZOA doll keychain. Three travel items (△ZOA passport case △ZOA multi-pouch △ZO&FRIENDS travel folding bag), set to be unveiled at the ZO&FRIENDS 2nd POP UP at K-POP SQUARE on the 19th, will be available first through CASETiFY.
Starting with this collaboration, both companies plan to continuously expand the scope of their partnership by sequentially introducing various collaboration series that leverage IPX's global IP portfolio, including BT21, minini, and SSEBONGRAMA.
An IPX official stated, "This partnership with CASETiFY will be an important foundation for expanding IPX's character IPs into fans' daily experiences. Based on the global competitiveness and creative synergy of both companies, we plan to continuously introduce diverse IP lineups and new product formats, naturally broadening the 'daily IP experience' going forward."
Meanwhile, IPX will open the 'ZO&FRIENDS 2nd POP UP' from the 19th to the 28th at K-POP SQUARE Hongdae. The pop-up will feature a 'ZOAful Winter' concept, inviting visitors to share warm comfort and become friends with ZOA even amidst clumsy and imperfect days. This pop-up will also be held simultaneously at Shinsegae Gangnam, Shinsegae Centum City Busan, and Starfield Suwon, in addition to K-POP SQUARE Hongdae.
